Our Digital Opportunities Just Doubled
We’re merging with Cohn & Wolfe to create a new kind of communications agency — which will include a significant digital media capability. Digital and social media have become major drivers in GCI’s business, and we work for great brands like Dell, Nike, Red Lobster and Genentech. This gives us the opportunity to double our size around the world (in fact, my phone is already ringing with new opportunities!). The new firm will be called Cohn & Wolfe to take advantage of the (slightly better) brand equity. I will be the head of Cohn & Wolfe Digital, as well as its Texas presence.
links for 2008-06-26
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Marketers give their thoughts on what innovations will be changing the digital space and what that means for the industry.
links for 2008-06-25
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Vint Cerf, the “father of the Internet,” says that the popularity and demand for online video will push us to “download mode,” not streaming, which is pervasive today.
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Eventually, Google will turn us all into media planners…
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Who is creating the most popular video content? Here’s a new league table from TubeMogul. The top 10 are an interesting bunch.
links for 2008-06-24
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2008 is not a good year for newspapers — a double-digit drop in advertising revenue is raising serious questions about the survival of some papers and the solvency of their parent companies.
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Veoh announced a killer content distribution deal with ABC on Monday. Prediction: There is going to be a confusing number of choices for getting TV shows and movies to the screen of your choice in the next 6 months, peaking in the Holiday buying season.
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Great news: TechCrunch nows has a blog for enterprise IT folks. Enterprise IT blogs and forums are becoming more and more important to CIOs and their teams and, as a result, marketeers.
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If you are interested in mobile and the Olympics, here is a good chance to experience mobile alerts, video and TV.
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We’ve been talking about the potential of location-based mobile applications for about 10 years. Will the iPhone allow some of these start-ups to get traction? Take note, Wilson, this is a Singaporean blogger.
links for 2008-06-19
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Tech savvy teens are using Google Earth’s splendidly clear aerial shots of the UK to launch a summertime craze – pool crashing. Oh to be young again.
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YouTube is now showing videos that are much longer than its previous 10-minute limit. It’s something of a test right now, limited to YouTube’s “content partners.” This could make YouTube more useful in the B2B space where longer videos are ok.
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NY Times continues to lead the way in the integration of Social Media ideas into nytimes.com. Today they introduced Facebook and Digg-like features.
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Blog-focused advertising networks are all the rage right now. Today, Technorati (the blog search engine) joined Federated Media, Glam and Six Apart in this space.
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This is a lot of fun and even slightly useful.
links for 2008-06-18
Dear Enterprise IT CMO: Time To Get More Precise With Your “Green” Marketing & Communications
I don’t write about “green” much here (unless it intersects with digital), but we released a study today — GreenFactor — with Strategic Oxygen that is well worth a post.
GreenFactor is jam packed with finding and insights that can inform IT brands’ marketing and communications strategies. At the top of the list, in my view, is this: The importance of “green” IT to IT buyers varies country by country. Thus, a global green campaign is likely to be a waste of money unless it is deployed in the best prospective countries and its message adapted. India’s respondents, for instance, emerged highest as both expecting to pay at least a five percent premium on “green” IT and as having a preference for it if they can be convinced of positive impact on both the environment and their budgets. Italy is on the other end of the spectrum and probably not worth investing green marketing budgets.
links for 2008-06-17
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AP vs. Blogosphere. Who will win? See Dell, Apple, Comcast, JetBlue. Reuters must be loving this.
links for 2008-06-15
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Interesting post from Robert Scoble — more important than kyte.tv vs. quik vs. flixwagon is trend for video to go mobile. I’ve been enjoying video via an iPhone for a few weeks now and the opportunity is vast. Time for some experiments.
links for 2008-06-13
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It was sort of inevitable, but April 2008 was the milestone: Facebook officially caught up to MySpace in unique monthly worldwide visitors, according to data released by Comscore.
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Josh Waitzkin (eg, Searching For Bobby Fischer) discusses Gen Y multi-tasking and its impact on learning. Students say multi-tasking is a way of life. I don’t buy that! I have attended Accenture meetings that were like this. “Laptops down” will fix it.
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Summer time fun…
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Good presentation on the rise of participatory medicine within the context of key internet demographics and emerging online trends.
