links for 2008-06-15
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Interesting post from Robert Scoble — more important than kyte.tv vs. quik vs. flixwagon is trend for video to go mobile. I’ve been enjoying video via an iPhone for a few weeks now and the opportunity is vast. Time for some experiments.
links for 2008-06-13
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It was sort of inevitable, but April 2008 was the milestone: Facebook officially caught up to MySpace in unique monthly worldwide visitors, according to data released by Comscore.
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Josh Waitzkin (eg, Searching For Bobby Fischer) discusses Gen Y multi-tasking and its impact on learning. Students say multi-tasking is a way of life. I don’t buy that! I have attended Accenture meetings that were like this. “Laptops down” will fix it.
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Summer time fun…
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Good presentation on the rise of participatory medicine within the context of key internet demographics and emerging online trends.
links for 2008-06-12
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This is GCI’s Roberto Hernandez’ soccer blog. He’s getting traction quickly. Roberto gets Spanish social media.
Tell Tale Signs A Company Does Not Get Social Media
Paul Holmes is hosting an e-mail discussion around social media with about a dozen experts from agencies. The discussion was trending a little too optimistic so Curtis Hougland (@attentionpr.com) suggested we share some frustrations. This morning I had a little time to generate this list for the discussion and thought it was worth posting. Here’s are 18 signs I could think of:
No one in the company is responsible for social media… in fact, marketing, communications, customer service and others are either 1) debating who owns the content and conversations or 2) not taking responsibility.
The newest hire in the company has been assigned to develop a social media strategy because they “grew up with social media.”
A firewall blocks all access to social networks, Facebook, some blogs, etc.
The company hired a “blog monitoring” company who submits a quarterly report full of great charts, but no action-oriented recommendations – but the company feels like they are covering social media as a result.
The company is getting bashed online for a bad product or service, etc., but either 1) no one knows about it or 2) no one knows what to do.
A search on the company’s brand name is full of negative entries on page 1-3, but either 1) no one knows about it or 2) no one knows what to do.
Counsel has prepared a letter to send to a blogger or forum asking them to “cease and desist…”
Counsel wants to review all blogs posts, plus they want all comments left on blogs by employees to include a disclaimer.
Employees are leaving comments on a popular bloggers’ blog without identifying themselves.
The company wants all the agencies employees to leave comments on the same bloggers’ blog.
The company’s “interactive agency of record” is assigned to design and program a site we’ve conceived, but they don’t want to use readily available software, they think blogs are ugly and represent a bad user experience… they don’t consider RSS feeds… they are really concerned about comments and how to manage it – in short, they don’t really get social media.
They company wants a blog, but the objectives are not clear. Even worse, they need some help setting up a Twitter account, but are not clear on why they are doing it…
We’ve launched a social media program, but the client cuts the budget for activities to make it a success hoping that it would just happen organically…
The brand invested $1m in a social network initiative (on MySpace or Facebook), but there is no new content or any momentum since the launch because no one is thinking about it.
The company has a successful blog under its belt and now dictates 50 plug ins that must be include on the next blog, including a “tag cloud” (which I lovingly refer to as the mullet of social mediaJ).
No one looks at analytics for social media property – no one knows even where to find the analytics….. some guy in IT is not readily willing to share the data.
There’s a new social media project kick-off each week, but no one is clear on how they relate to each other.
No one person is responsible for managing the brand’s “digital ecosystem.”
Any other tell tale signs you would add?
links for 2008-06-11
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The latest version of Google Trends is live — Google us giving us more access to the numbers behind the graphs.
links for 2008-06-10
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the 3G iPhone and Steve Jobs DOMINATED the .5 second news cycle yesterday. It is incredible that Apple can pull this off over and over again. A great product makes a real difference.
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Blogging has gone mainstream. Here’s some new data from a few organizations.
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Researchers at MIT’s Sloan School of Management hope to make websites better at selling products by making them adapt automatically to each visitor, presenting information in a way that complements that person’s style of thinking.
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The agency previously called Heresy and DaVinci now has its official name — Enfatico! I like it.
links for 2008-06-09
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Crowdsourcing where to party? Citysense displays what look like heat maps to show where the most human activity is going on at that moment, down to the street intersection. Another thought provoking mobile app, but will it generate good results?
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Nice post from an excellent blog — 10 mobile social networks to keep your eye on. Facebook is my mobile social network… I need to experiment more to understand the differences.
links for 2008-06-06
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This is interesting — a crowdsourcing site for start-ups’ elevator pitches. Could be a good way to get a lot of feedback, positive and negative, for an idea… Or a way to build awareness for a compnay further along in its development.
links for 2008-06-04
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Good presentation from Jeff Jarvis on the future of media. Check it out, Brooke…
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Ok, I want to be able to do this.
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YouTube added a neat annotation feature. Here’s an example I just created. Very simple and fast.
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Byron Ng, a Canadian computer technician with a knack for finding Web security holes, has discovered that Yahoo’s integration with MySpace makes it easy to view photos for any profile. This is not what we had in mind when demanding “data portability.”
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The Flip video camera is getting even smaller. This is a great device if you are interested in capturing video. I often leave my $1000 Sony HD camera behind in favor of our simple-to-use Flip. I can get a video to YouTube in less than 60 seconds.
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The best newspapers take advantage of their websites by explaining in their print editions where additional information on a particular subject can be found — the full text of a speech or a court document or a video or more images, for instance.
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I like this idea for a press center — Google should make it more visible.
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This is making the rounds today. Conceptually, it tees up what a brand must do to maintain customers and build loyalty. Thought provoking.
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Now this is a smart mobile application I can use.
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More useful mobility possibilities from Jet Blue.
links for 2008-06-03
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Lots of people are talking about Plurk. Is it the new Twitter… only more visual? I’m not sure the world is waiting for a “new Twitter” but only time will tell. Plurk’s already suffering from inadequte IT infrastructure so be forwarned.
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Check out this panel of scientists on the science of longevity - Gerontology pioneer Robert Butler, embryologist Renee Pera, Harvard professor of biology David Sinclair and professor and dietary restriction specialist Richard Weindruch all contributed.
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This is good news. We’re working with Strategic Oxygen on a study of green products and marketing in the consumer electronics space. Results will be released in the Fall.
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This sounds interesting — a plug-in that scans blogs posts and suggests links. Since “aggressively linking” is a challenge for many enterprise bloggers it’s worth a trial.
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Jeremiah Owyang posts on integrating social media programs with CRM databases — this is something B2B brands should think about from the start (even if “leads generated” is not a primary metric).
