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<channel>
	<title>The Zone Read</title>
	<link>http://www.thezoneread.com</link>
	<description>Translating digital media for big enterprise.</description>
	<pubDate>Mon, 12 May 2008 20:34:26 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.0.4</generator>
	<language>en</language>
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		<title>links for 2008-05-12</title>
		<link>http://www.thezoneread.com/2008/05/12/links-for-2008-05-12/delicious/</link>
		<comments>http://www.thezoneread.com/2008/05/12/links-for-2008-05-12/delicious/#comments</comments>
		<pubDate>Mon, 12 May 2008 20:34:26 +0000</pubDate>
		<dc:creator>Paul Walker</dc:creator>
		
	<category>del.icio.us</category>
		<guid isPermaLink="false">http://www.thezoneread.com/2008/05/12/links-for-2008-05-12/1/</guid>
		<description><![CDATA[

Your Guide to the Crowdsourced Workforce - ReadWriteWeb
A good overview of the various flavors of crowdsourcing.
(tags: crowdsourcing)


Direct2Dell Japanese
Dell continues to extend Direct2Dell to new languges and countries.  The Japanese are voracious readers of blogs so I&#8217;m looking forward to tracking progress (Dell is a GCI Digital client).
(tags: dell)


]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://www.readwriteweb.com/archives/crowdsourced_workforce_guide.php">Your Guide to the Crowdsourced Workforce - ReadWriteWeb</a></div>
<div class="delicious-extended">A good overview of the various flavors of crowdsourcing.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/crowdsourcing">crowdsourcing</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://japanese.direct2dell.com/">Direct2Dell Japanese</a></div>
<div class="delicious-extended">Dell continues to extend Direct2Dell to new languges and countries.  The Japanese are voracious readers of blogs so I&#8217;m looking forward to tracking progress (Dell is a GCI Digital client).</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/dell">dell</a>)</div>
</li>
</ul>
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		<title>links for 2008-05-10</title>
		<link>http://www.thezoneread.com/2008/05/10/links-for-2008-05-10/delicious/</link>
		<comments>http://www.thezoneread.com/2008/05/10/links-for-2008-05-10/delicious/#comments</comments>
		<pubDate>Sat, 10 May 2008 20:34:24 +0000</pubDate>
		<dc:creator>Paul Walker</dc:creator>
		
	<category>del.icio.us</category>
		<guid isPermaLink="false">http://www.thezoneread.com/2008/05/10/links-for-2008-05-10/1/</guid>
		<description><![CDATA[

brand tags
This is really interesting.  Real-time brand research.  I asked Noah to add &#8220;Dell&#8221; and he did in about 5 minutes.  Thanks.
(tags: research brand)


]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://www.brandtags.net/">brand tags</a></div>
<div class="delicious-extended">This is really interesting.  Real-time brand research.  I asked Noah to add &#8220;Dell&#8221; and he did in about 5 minutes.  Thanks.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/research">research</a> <a href="http://del.icio.us/PaulWalker/brand">brand</a>)</div>
</li>
</ul>
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		<item>
		<title>links for 2008-05-09</title>
		<link>http://www.thezoneread.com/2008/05/09/links-for-2008-05-09/delicious/</link>
		<comments>http://www.thezoneread.com/2008/05/09/links-for-2008-05-09/delicious/#comments</comments>
		<pubDate>Fri, 09 May 2008 20:36:03 +0000</pubDate>
		<dc:creator>Paul Walker</dc:creator>
		
	<category>del.icio.us</category>
		<guid isPermaLink="false">http://www.thezoneread.com/2008/05/09/links-for-2008-05-09/1/</guid>
		<description><![CDATA[

Data chart of the week: international blog and user-generated video participation
Japanese and Koreans lead the world in blog reading and commenting, according to Forrester.  More Koreans write blogs.  Americans likes their video and audio files.
(tags: blog reading research forrester)


IBM Express Advantage: Access
This is a fun IBM &#8220;Get Simple.  Get Started.&#8221; campaign that [...]]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://blogs.forrester.com/charleneli/2008/05/data-chart-of-t.html">Data chart of the week: international blog and user-generated video participation</a></div>
<div class="delicious-extended">Japanese and Koreans lead the world in blog reading and commenting, according to Forrester.  More Koreans write blogs.  Americans likes their video and audio files.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/blog">blog</a> <a href="http://del.icio.us/PaulWalker/reading">reading</a> <a href="http://del.icio.us/PaulWalker/research">research</a> <a href="http://del.icio.us/PaulWalker/forrester">forrester</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www-03.ibm.com/innovation/us/smb/index.html?P_Campaign=SimpleST_Site=s100&#038;P_Creative=B1MC00L0">IBM Express Advantage: Access</a></div>
<div class="delicious-extended">This is a fun IBM &#8220;Get Simple.  Get Started.&#8221; campaign that actually captured my attention for a few minutes.  It includes &#8220;success stories&#8221; from a variety of industries and &#8220;live video chat&#8221; which is smart.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/ibm">ibm</a> <a href="http://del.icio.us/PaulWalker/about">about</a> <a href="http://del.icio.us/PaulWalker/content">content</a> <a href="http://del.icio.us/PaulWalker/distribution">distribution</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://arstechnica.com/news.ars/post/20080509-nokia-aiming-to-reinvent-itself-as-an-internet-company.html">Nokia aiming to reinvent itself as an &#8220;Internet company&#8221;</a></div>
<div class="delicious-extended">Nokia&#8217;s CEO Olli-Pekka Kallasvuo says:  &#8220;Our goal is to act less like a traditional manufacturer, and more like an internet company.&#8221;</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/nokia">nokia</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://coolspotters.com/">The coolest products used by your favorite celebrities. All spotted by you. | Coolspotters</a></div>
<div class="delicious-extended">A few  of our fashion conscious folks in NYC are talking about this site.  It is indeed cool.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/cool">cool</a> <a href="http://del.icio.us/PaulWalker/geny">geny</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.quantcast.com/">Quantcast - Open Internet Ratings Service</a></div>
<div class="delicious-extended">With Quantcast we can now search for sites that have particular audience demographics.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/search">search</a> <a href="http://del.icio.us/PaulWalker/quantcast">quantcast</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://blogs.forrester.com/marketing/2008/05/brands-punkd-by.html">The Forrester Blog For Interactive Marketing Professionals</a></div>
<div class="delicious-extended">Nice collection of enterprise social media hiccups.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/half">half</a> <a href="http://del.icio.us/PaulWalker/second">second</a> <a href="http://del.icio.us/PaulWalker/news">news</a> <a href="http://del.icio.us/PaulWalker/cycle">cycle</a>)</div>
</li>
</ul>
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		<title>links for 2008-05-07</title>
		<link>http://www.thezoneread.com/2008/05/07/links-for-2008-05-07/delicious/</link>
		<comments>http://www.thezoneread.com/2008/05/07/links-for-2008-05-07/delicious/#comments</comments>
		<pubDate>Wed, 07 May 2008 20:31:35 +0000</pubDate>
		<dc:creator>Paul Walker</dc:creator>
		
	<category>del.icio.us</category>
		<guid isPermaLink="false">http://www.thezoneread.com/2008/05/07/links-for-2008-05-07/1/</guid>
		<description><![CDATA[

MediaFile » Blog Archive » Breaking news, Twitter style &#124; Blogs &#124; Reuters.com
News of a possible explosion in Virginia rippled through Twitter on Tuesday &#8212; in a preview of what’s to come in breaking news and citizen journalism.  Reuters says they are looking for ways to use Twitter in the newsroom.
(tags: twitter)


Leigh&#8217;s Blitherings: Have [...]]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://blogs.reuters.com/mediafile/2008/05/06/breaking-news-twitter-style/">MediaFile » Blog Archive » Breaking news, Twitter style | Blogs | Reuters.com</a></div>
<div class="delicious-extended">News of a possible explosion in Virginia rippled through Twitter on Tuesday &#8212; in a preview of what’s to come in breaking news and citizen journalism.  Reuters says they are looking for ways to use Twitter in the newsroom.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/twitter">twitter</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://leighhimel.blogspot.com/2008/05/have-we-crossed-chasm.html">Leigh&#8217;s Blitherings: Have We Crossed The Chasm?</a></div>
<div class="delicious-extended">Leigh asks good questions: Is Moore&#8217;s &#8220;Crossing the Chasm&#8221; still relevant?  My guess: it is relevant for high-cost, disruptive technologies (green technologies), bust it no longer applies for lower-cost, disposable technologies (webservices, iPods).</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/crossing">crossing</a> <a href="http://del.icio.us/PaulWalker/the">the</a> <a href="http://del.icio.us/PaulWalker/chasm">chasm</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.forrester.com/Research/Document/Excerpt/0,7211,44213,00.html">The Mashup Opportunity by G. Oliver Young - Forrester Research</a></div>
<div class="delicious-extended">Mashups - custom applications that combine multiple, disparate data sources into something new and unique - are coming to the enterprise, according to Forrester. Huh?  This describes a lot of enterprise software that&#8217;s been around for more than 10 years.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/forrester">forrester</a> <a href="http://del.icio.us/PaulWalker/mash">mash</a> <a href="http://del.icio.us/PaulWalker/ups">ups</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://blogs.forrester.com/charleneli/2008/04/social-technolo.html">Social technology marketers bullish in face of recession</a></div>
<div class="delicious-extended">Assuming the economy is in a recession in the next six months, how would you change your investment in interactive marketing overall?  Forrester Research says:  &#8220;social networking&#8221; and other forms of social media.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/forrester">forrester</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.emarketer.com/Article.aspx?id=1006260">How Many Moms Are Online? - eMarketer</a></div>
<div class="delicious-extended">Being a parent means that using the Internet is practically a requirement, and according to three separate studies about 86% to 87% of parents are now online.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/parents">parents</a> <a href="http://del.icio.us/PaulWalker/moms">moms</a> <a href="http://del.icio.us/PaulWalker/online">online</a> <a href="http://del.icio.us/PaulWalker/research">research</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.slashfood.com/2008/04/28/20-saltiest-foods-in-the-us/">20 saltiest foods in the US - Slashfood</a></div>
<div class="delicious-extended">Beware of Romano&#8217;s Macaroni Grill&#8217;s Chicken Portobello and its 7,300 mg of sodium (or three days worth).</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/food">food</a> <a href="http://del.icio.us/PaulWalker/salt">salt</a>)</div>
</li>
</ul>
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		<title>links for 2008-05-01</title>
		<link>http://www.thezoneread.com/2008/05/01/links-for-2008-05-01/delicious/</link>
		<comments>http://www.thezoneread.com/2008/05/01/links-for-2008-05-01/delicious/#comments</comments>
		<pubDate>Thu, 01 May 2008 20:34:29 +0000</pubDate>
		<dc:creator>Paul Walker</dc:creator>
		
	<category>del.icio.us</category>
		<guid isPermaLink="false">http://www.thezoneread.com/2008/05/01/links-for-2008-05-01/1/</guid>
		<description><![CDATA[

SOME ASSEMBLY REQUIRED
I was on a social media panel last night &#8212; an Austin Chamber of Commerce event.  250 people showed up.  Thom Singer, the moderator, posted some video from the panel.
(tags: panel paul walker)


]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://www.thomsinger.blogspot.com/">SOME ASSEMBLY REQUIRED</a></div>
<div class="delicious-extended">I was on a social media panel last night &#8212; an Austin Chamber of Commerce event.  250 people showed up.  Thom Singer, the moderator, posted some video from the panel.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/panel">panel</a> <a href="http://del.icio.us/PaulWalker/paul">paul</a> <a href="http://del.icio.us/PaulWalker/walker">walker</a>)</div>
</li>
</ul>
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		<title>links for 2008-04-30</title>
		<link>http://www.thezoneread.com/2008/04/30/links-for-2008-04-30/delicious/</link>
		<comments>http://www.thezoneread.com/2008/04/30/links-for-2008-04-30/delicious/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 20:32:45 +0000</pubDate>
		<dc:creator>Paul Walker</dc:creator>
		
	<category>del.icio.us</category>
		<guid isPermaLink="false">http://www.thezoneread.com/2008/04/30/links-for-2008-04-30/1/</guid>
		<description><![CDATA[

Razorfish CEO joins new AV venture - Austin Business Journal:
Austin Ventures has bet $50 million on top Razorfish executive Jeffrey Dachis to create a social networking platform for corporation.  Great opportunity to learn from other social media start-ups about what works and what doesn&#8217;t&#8230; and do it right.
(tags: venture idea)


Groundswell (Incorporating Charlene Li&#8217;s Blog):
Good [...]]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://www.bizjournals.com/austin/stories/2008/04/28/daily5.html?ana=from_rss">Razorfish CEO joins new AV venture - Austin Business Journal:</a></div>
<div class="delicious-extended">Austin Ventures has bet $50 million on top Razorfish executive Jeffrey Dachis to create a social networking platform for corporation.  Great opportunity to learn from other social media start-ups about what works and what doesn&#8217;t&#8230; and do it right.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/venture">venture</a> <a href="http://del.icio.us/PaulWalker/idea">idea</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://blogs.forrester.com/charleneli/2008/04/data-chart-of-1.html">Groundswell (Incorporating Charlene Li&#8217;s Blog):</a></div>
<div class="delicious-extended">Good chart from Forrester:  83% trust the word of a friend.  60% trust consumer reviews by people they never met on a retailer&#8217;s site, only slightly lower than &#8220;a review by a known expert.&#8221;  30% trust online review by a blogger, unknown I assume.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/trust">trust</a> <a href="http://del.icio.us/PaulWalker/forrester">forrester</a> <a href="http://del.icio.us/PaulWalker/research">research</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://news.bbc.co.uk/1/hi/technology/7373717.stm">BBC NEWS | Technology | Luminaries look to the future web</a></div>
<div class="delicious-extended">The inventors of the web predict its future (And, Gore is not on the list:) &#8212; a lot of mentions of semantic web in their essays.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/web">web</a> <a href="http://del.icio.us/PaulWalker/inventors">inventors</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.techcrunch.com/2008/04/29/end-of-speculation-the-real-twitter-usage-numbers/">End Of Speculation: The Real Twitter Usage Numbers</a></div>
<div class="delicious-extended">Twitter as of March 2008:  total users: 1+ million; total active users: 200,000 per week; total twitter messages: 3 million/day.  Twitter is growing fast, but these are still the numbers of a highly-efficient community for technology-oriented folks.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/twitter">twitter</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.morganstanley.com/institutional/techresearch/pdfs/InternetTrends031808.pdf">Morgan Stanley Internet Trends</a></div>
<div class="delicious-extended">I always enjoy Mary Meeker and her teams&#8217; presentations on Internet Trends.  This is the &#8220;money slide&#8221; from the March 2008 update &#8212; &#8220;Connectivity Changing &#8212; Is E-Mail Becoming Archaic?&#8221;</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/research">research</a> <a href="http://del.icio.us/PaulWalker/internet">internet</a> <a href="http://del.icio.us/PaulWalker/social">social</a> <a href="http://del.icio.us/PaulWalker/media">media</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.startyourtube.com/">Upload Videos and Start a Video Sharing Site | StartYourTube</a></div>
<div class="delicious-extended">This is thought provoking &#8212; now you can start your own YouTube.  Unfortunately, it will be a while before you attract 250mm users.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/youtube">youtube</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.marketingvox.com/gannett-meredith-tap-ripple6-to-build-indie-music-recipe-communities-038231/?camp=rssfeed&#038;src=mv&#038;type=textlink">Gannett, Meredith Tap Ripple6 to Build Indie Music, Recipe Communities - MarketingVOX</a></div>
<div class="delicious-extended">I met the CEO of Ripple6 - Sang Kim.  They have an interesting social network building technology for major brands and (now) media.  It&#8217;s worth a peak.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/ripple6">ripple6</a>)</div>
</li>
</ul>
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		<title>links for 2008-04-27</title>
		<link>http://www.thezoneread.com/2008/04/27/links-for-2008-04-27/delicious/</link>
		<comments>http://www.thezoneread.com/2008/04/27/links-for-2008-04-27/delicious/#comments</comments>
		<pubDate>Sun, 27 Apr 2008 20:33:36 +0000</pubDate>
		<dc:creator>Paul Walker</dc:creator>
		
	<category>del.icio.us</category>
		<guid isPermaLink="false">http://www.thezoneread.com/2008/04/27/links-for-2008-04-27/1/</guid>
		<description><![CDATA[

How We Use Twitter for Journalism - ReadWriteWeb
One of my favorite blogs ReadWriteWeb leverages Twitter for its news gathering.  Here are some of their stories.
(tags: twitter)


Is Keyword Search About To Hit Its Breaking Point?
At a certain point, with billions and billions of Web pages to sift through, keyword search just won’t cut it anymore. [...]]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://www.readwriteweb.com/archives/twitter_for_journalists.php">How We Use Twitter for Journalism - ReadWriteWeb</a></div>
<div class="delicious-extended">One of my favorite blogs ReadWriteWeb leverages Twitter for its news gathering.  Here are some of their stories.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/twitter">twitter</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.techcrunch.com/2008/04/25/is-keyword-search-about-to-hit-its-breaking-point/">Is Keyword Search About To Hit Its Breaking Point?</a></div>
<div class="delicious-extended">At a certain point, with billions and billions of Web pages to sift through, keyword search just won’t cut it anymore. It’s a needle-in-the-haystack problem, with the haystacks just getting bigger and bigger every second.  Here&#8217;s a good overview.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/search">search</a> <a href="http://del.icio.us/PaulWalker/future">future</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.web-strategist.com/blog/2008/04/26/insurance-industry-explores-social-media-but-nothing-to-write-home-about/">Insurance Industry Explores Social Media, But Nothing To Write Home About</a></div>
<div class="delicious-extended">An overview of social media in insurance.  A very short overview I might add.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/insurance">insurance</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.buzzmachine.com/2008/04/26/social-insurance-naw/">BuzzMachine » Blog Archive » Social insurance? Naw.</a></div>
<div class="delicious-extended">More on insurance and social media from Jeff Jarvis.  I can imagine a leading insurance brand embracing social media and positioning itself as the transparent, accessible, innovative insurance firm &#8212; imagine that!</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/insurance">insurance</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.techcrunch.com/2008/04/25/presdo-the-magical-online-scheduler/">Presdo, The Magical Online Scheduler</a></div>
<div class="delicious-extended">I love this simple idea &#8212; a &#8220;scheduling agent.&#8221;  My EA spends a lot of time synching my calendar with clients and colleagues for meetings, lunches, etc.  Presdo does this for you &#8212; no fuss, no mess.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/scheduling">scheduling</a> <a href="http://del.icio.us/PaulWalker/agent">agent</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.readwriteweb.com/archives/social_tools_for_the_office_worker_subvert_it_and_play_at_work.php">Social Tools for the Office Worker: How to Subvert I.T. and Play at Work - ReadWriteWeb</a></div>
<div class="delicious-extended">There are some good tips here for marketing and communications professionals at companies with overzealous CIOs and IT groups:).  This post may save you a lot of paperwork and approvals.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/IT">IT</a> <a href="http://del.icio.us/PaulWalker/policies">policies</a> <a href="http://del.icio.us/PaulWalker/social">social</a> <a href="http://del.icio.us/PaulWalker/media">media</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.emarketer.com/Article.aspx?id=1006215">Mobile Media Will Grow, But When? - eMarketer</a></div>
<div class="delicious-extended">Analysts say mobile media growth will not happen until after 2010, when the technical and market environment for mobile media and entertainment is expected to improve.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/mobile">mobile</a> <a href="http://del.icio.us/PaulWalker/research">research</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.emarketer.com/Article.aspx?id=1006226">Microsites Still Have Marketers&#8217; Attention - eMarketer</a></div>
<div class="delicious-extended">This research and its results are strange to me.  It&#8217;s not the microsite that is generating traffic.  It&#8217;s the content and experience.  If the content and experience can be accomplished within a brand&#8217;s existing site, no need for a microsite.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/microsite">microsite</a> <a href="http://del.icio.us/PaulWalker/research">research</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://online.wsj.com/article/SB120829767153417401.html">For All You Do, Bud, This Blog Is About You - WSJ.com</a></div>
<div class="delicious-extended">We advise enterprise bloggers to &#8220;scoop their own news.&#8221;  Miller&#8217;s Brew Blog takes it a step further &#8212; they scoop Anheuser-Busch&#8217;s news.  Interesting strategy that appears to be working.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/best">best</a> <a href="http://del.icio.us/PaulWalker/practices">practices</a> <a href="http://del.icio.us/PaulWalker/blogs">blogs</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.blackberrycool.com/2008/04/22/007041/">AT&#038;T’s Fast-Pitch competition wraps up | BlackBerry Cool</a></div>
<div class="delicious-extended">Here are some thought provoking mobile applications &#8212; and winners of AT&#038;T&#8217;s competitions at CTIA Wireless.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/mobile">mobile</a>)</div>
</li>
</ul>
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		<title>links for 2008-04-22</title>
		<link>http://www.thezoneread.com/2008/04/22/links-for-2008-04-22/delicious/</link>
		<comments>http://www.thezoneread.com/2008/04/22/links-for-2008-04-22/delicious/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 20:33:23 +0000</pubDate>
		<dc:creator>Paul Walker</dc:creator>
		
	<category>del.icio.us</category>
		<guid isPermaLink="false">http://www.thezoneread.com/2008/04/22/links-for-2008-04-22/1/</guid>
		<description><![CDATA[

Forrester: Social networking will be biggest enterprise 2.0 priority by 2013; Smaller businesses reticent &#124; Between the Lines &#124; ZDNet.com
Enterprise 2.0 will become a $4.6 billion industry by 2013 and social networking tools will garner the bulk of the money, according to a report by Forrester Research.
(tags: enterprise social)


Google is named world&#8217;s most powerful brand [...]]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://blogs.zdnet.com/BTL/?p=8555">Forrester: Social networking will be biggest enterprise 2.0 priority by 2013; Smaller businesses reticent | Between the Lines | ZDNet.com</a></div>
<div class="delicious-extended">Enterprise 2.0 will become a $4.6 billion industry by 2013 and social networking tools will garner the bulk of the money, according to a report by Forrester Research.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/enterprise">enterprise</a> <a href="http://del.icio.us/PaulWalker/social">social</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.guardian.co.uk/media/2008/apr/21/googlethemedia.digitalmedia">Google is named world&#8217;s most powerful brand by Millward Brown research | Media | guardian.co.uk</a></div>
<div class="delicious-extended">WPP-owned research company Millward Brown puts Google at number one in its annual top 100 global brand power list for the second year in a row with a 30% year-on-year increase in its value.  China Mobile is at #5.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/brand">brand</a> <a href="http://del.icio.us/PaulWalker/wpp">wpp</a> <a href="http://del.icio.us/PaulWalker/research">research</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.docstoc.com/docs/520148/Facebook-Insiders-Guide-to-Viral-Marketing">Facebook Insider&#8217;s Guide to Viral Marketing</a></div>
<div class="delicious-extended">Or, how to make your Facebook initiative a success.  This is a timely paper from Facebook.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/facebook">facebook</a> <a href="http://del.icio.us/PaulWalker/research">research</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.techcrunch.com/2008/04/20/six%20launches-ad-network-moves-into-services/">Six Apart Launches Ad Network, Moves Into Services</a></div>
<div class="delicious-extended">Interesting&#8230;  In my experience, software companies don&#8217;t make good consultants and consultants don&#8217;t make good software companies.  This business models are very different and trying to do both creates conflicts.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/six">six</a> <a href="http://del.icio.us/PaulWalker/apart">apart</a> <a href="http://del.icio.us/PaulWalker/news">news</a>)</div>
</li>
</ul>
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		<title>links for 2008-04-21</title>
		<link>http://www.thezoneread.com/2008/04/21/links-for-2008-04-21/delicious/</link>
		<comments>http://www.thezoneread.com/2008/04/21/links-for-2008-04-21/delicious/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 20:31:46 +0000</pubDate>
		<dc:creator>Paul Walker</dc:creator>
		
	<category>del.icio.us</category>
		<guid isPermaLink="false">http://www.thezoneread.com/2008/04/21/links-for-2008-04-21/1/</guid>
		<description><![CDATA[

Who Are The Top Tech Bloggers?
Here are the top 100 tech bloggers/authors, based on the total number of headlines they have had on TechMeme from January 1, 2008 until April 20, 2008.  The data and list are probably not accurate.  Still, it&#8217;s a good list.
(tags: top tech bloggers)


]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://www.techcrunch.com/2008/04/20/who-are-the-top-tech-bloggers/">Who Are The Top Tech Bloggers?</a></div>
<div class="delicious-extended">Here are the top 100 tech bloggers/authors, based on the total number of headlines they have had on TechMeme from January 1, 2008 until April 20, 2008.  The data and list are probably not accurate.  Still, it&#8217;s a good list.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/top">top</a> <a href="http://del.icio.us/PaulWalker/tech">tech</a> <a href="http://del.icio.us/PaulWalker/bloggers">bloggers</a>)</div>
</li>
</ul>
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		<title>links for 2008-04-20</title>
		<link>http://www.thezoneread.com/2008/04/20/links-for-2008-04-20/delicious/</link>
		<comments>http://www.thezoneread.com/2008/04/20/links-for-2008-04-20/delicious/#comments</comments>
		<pubDate>Sun, 20 Apr 2008 20:33:51 +0000</pubDate>
		<dc:creator>Paul Walker</dc:creator>
		
	<category>del.icio.us</category>
		<guid isPermaLink="false">http://www.thezoneread.com/2008/04/20/links-for-2008-04-20/1/</guid>
		<description><![CDATA[

AT&#038;T: Internet to hit full capacity by 2010 - CNET News.com
Jim Cicconi, vice president of legislative affairs for AT&#038;T, warned that the current systems that constitute the Internet will not be able to cope with the increasing amounts of video and user-generated content being uploaded.
(tags: Internet)


Internet Useage By State
Some good data here on Internet useage [...]]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://www.news.com/2100-1034_3-6237715.html">AT&#038;T: Internet to hit full capacity by 2010 - CNET News.com</a></div>
<div class="delicious-extended">Jim Cicconi, vice president of legislative affairs for AT&#038;T, warned that the current systems that constitute the Internet will not be able to cope with the increasing amounts of video and user-generated content being uploaded.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/Internet">Internet</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.ntia.doc.gov/reports/2008/Table_HouseholdInternet2007.pdf">Internet Useage By State</a></div>
<div class="delicious-extended">Some good data here on Internet useage by state</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/state">state</a> <a href="http://del.icio.us/PaulWalker/internet">internet</a> <a href="http://del.icio.us/PaulWalker/research">research</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.allstategarage.com/">Motorcycle Insurance Quotes, Bike Safety Tips, Map Rides from Allstate Garage</a></div>
<div class="delicious-extended">Bravo, Allstate.  This is the coolest insurance website I&#8217;ve seen &#8212; it targets the guys and gals you see riding their &#8220;hogs&#8221;.   The user experience on this site is very clever.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/all">all</a> <a href="http://del.icio.us/PaulWalker/state">state</a> <a href="http://del.icio.us/PaulWalker/websites">websites</a> <a href="http://del.icio.us/PaulWalker/twitterthis">twitterthis</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.facebook.com/lexicon/index.php?q=obama%2C+clinton%2C+sex">Facebook | Lexicon</a></div>
<div class="delicious-extended">You may know it&#8217;s tough for brands to monitor Facebook.  Essentially, you need to be an advertiser - or know a nice analyst at Facebook - to gain insight on the Facebook conversation.  Facebook launched Lexicon, a good first step in basic monitoring.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/facebook">facebook</a> <a href="http://del.icio.us/PaulWalker/monitoring">monitoring</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.nytimes.com/indexes/2008/04/19/magazine/index.html">The New York Times Magazine -Green Issue</a></div>
<div class="delicious-extended">The NY Time&#8217;s magazine is really good this morning.  It offers some perspectives and advice to &#8220;make your carbon footprint smaller.&#8221;  Very well done.  Read it online.</div>
<div class="delicious-tags">(tags: <a href="http://del.icio.us/PaulWalker/nytimes">nytimes</a> <a href="http://del.icio.us/PaulWalker/green">green</a> <a href="http://del.icio.us/PaulWalker/twitterthis">twitterthis</a>)</div>
</li>
</ul>
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