Archives for the 'Walmart' Category

Walmart Saga Motivates Lawyers To Phone The Bloggers

I get to go nose-to-nose with some really good corporate lawyers who want to better understand what their bloggers and/or marketing and/or communications teams are planning to unleash on-line.
John Slafsky, a partner at Wilson Sonsini, Goodrich and Rosatti, the powerhouse law firm that represents Sun, Google, Netflicks and HP warned me early on that “as [...]

18 October 2006 | Challenges, Legal, Walmart | No Comments

Learning From Walmart’s Failed Social Network (and Microsoft and Nike’s successes)

Pete Cashmore wrote a good post on Walmart’s ill-conceived The Hub which was closed down after only 10 weeks.  The Hub was Walmart’s attempt to recreate MySpace for their Gen Y shoppers.   The problem is their Gen Y shoppers were having too much fun on MySpace to care one iota about The Hub.  There’s a [...]

4 October 2006 | Cases, Google, Microsoft, Nike, Social Networks, Walmart | 2 Comments