Archives for the 'Voice of the customer' Category

There’s An IdeaStorm At Dell

For the past couple weeks we’ve been working with Dell on a really cool project — IdeaStorm – and it really has my wheels turning because it’s a great, simple idea.
Lionel Menchaca went to the top of Techmeme tonight with his post on IdeaStorm and a new customer-generated testimonial feature in Studio Dell. You […]

16 February 2007 | Videocasting, Social Networks, Cases, Voice of the customer, Dell | No Comments

Father Of The Frappuccino, Mother Of The McGriddle: Larry Wu, Iconoculture

Larry Wu of Iconoculture presented after me at the National Restaurant Association conference and this is how he was introduced (I had a chance to talk to him afterwards, and he said he could not claim all the credit since both products were created by large teams).
Larry is a smart and obviously humble food scientist […]

29 October 2006 | Visionaries, Voice of the customer | No Comments