Archives for the 'Viral' Category
A Healthier Viral Video From Dove
Following up on my last post, here’s a super viral video all branding, marketing and communications professionals should watch. Dove says this video has sent more traffic to its “Campaign For Real Beauty” website than its Super Bowl ad. More evidence that viral videos must be thrilling, funny, controversial or all three to be successful. [...]
I’m Glad My Son Is Too Young To Drive
You’ll hear the phrase “ghostriding the whip” in the coming days. It’s the latest viral video craze on YouTube. It’s also the refrain in E-40’s song “Tell Me When to Go.”
“Ghostriding” is when the driver of a car exits the vehicle — while it is moving — and dances on its hood or roof or [...]
