Archives for the 'Videocasting' Category
Nike Introduces Athletes In 2007 NFL Draft
Football fans should check out this newly launched Nike microsite which features first rounders like Adrian Peterson, JaMarcus Russel and Calvin Johnson. Also check out Nike’s draft countdown and video widget — every day it will deliver a new film clip to your start-page or blog. Nike is a GCI clients.
There’s An IdeaStorm At Dell
For the past couple weeks we’ve been working with Dell on a really cool project — IdeaStorm – and it really has my wheels turning because it’s a great, simple idea.
Lionel Menchaca went to the top of Techmeme tonight with his post on IdeaStorm and a new customer-generated testimonial feature in Studio Dell. You […]
Fortune 500 Slow To Blog, Faster To Embrace Other Social Media
About a year ago today, Chris Anderson and Steve Rubel posted on the four percent (20) of Fortune 500 companies that were blogging.
Steve predicted “the Empire - e.g. large corporations - will strike back in a big way in an effort to make sure they don’t lose the online word of mouth game to the […]
Prepare For A Videocast Explosion On YouTube
YouTube quietly added a feature today that will send video on the net into hyper growth. The feature is called “Quick Capture” and it lets users record videos directly to YouTube from webcams plugged into their computers (Ars Technica broke the story).
You can get a webcam at Walmart for $20 to $40. They’re really easy […]
Brands Target Meganiches With TV Shows
The NY Times provides a good overview of a trend we’ve seen first-hand: “Brands Produce Their Own Shows.”
There are a few drivers behind this trend. First, brands are searching for ways to better target and serve attractive meganiches (meganiches are clusters of 1 million to 2 million people). Second, the decreased costs […]
Load Up Your iPods With The 2006 Vloggies
The 2006 Vloggies were Saturday night in San Francisco, and my iPod is brimming with new content. Now if I only had an extra 40 hours this week to consume it all.
If you are currently vlogging — or even thinking about it — it’s worth spending some time looking at these shows to learn […]
A Healthier Viral Video From Dove
Following up on my last post, here’s a super viral video all branding, marketing and communications professionals should watch. Dove says this video has sent more traffic to its “Campaign For Real Beauty” website than its Super Bowl ad. More evidence that viral videos must be thrilling, funny, controversial or all three to be successful. […]
I’m Glad My Son Is Too Young To Drive
You’ll hear the phrase “ghostriding the whip” in the coming days. It’s the latest viral video craze on YouTube. It’s also the refrain in E-40’s song “Tell Me When to Go.”
“Ghostriding” is when the driver of a car exits the vehicle — while it is moving — and dances on its hood or roof or […]
World’s Strongest Dad On YouTube
In follow-up to my last post, there’s a lot of healthy content on YouTube, too. My wife sent me this link today. A lot of people could benefit from watching this one, inside and outside the firewall. Grab a tissue. Hug your kids. Thank you, Dick and Rick Hoyt, for sharing. A lot of […]
