Archives for the 'Tools' Category
Edelman And Technorati Generate Great Publicity Together, But Invest In Wrong Functionality
More than a dozen folks have asked me what I think of what one executive called “the Edelman and Technorati service to track blogs” featured in the NY Times yesterday. In a nutshell, here’s what I think: Great publicity. I am envious of the nice story they generated in my favorite newspaper, [...]
No RSS Reader? You’re Fired.
Robert Scoble said website managers not using RSS feeds on their sites should be fired. Almost a year later we should extend that notion to marketing and communications executives and managers.
I talk to a lot of Fortune 500 executives about digital media and all its opportunities each week. I’m amazed at how few of [...]
