Archives for the 'Second Life' Category

New Second Life Data — Some Highlights & Happenings

The Official Linden Blog posted five new charts showing the growth of the community and economy of Second Life on Tues. I have been traveling and did not have a chance to take a closer look until this morning. Here are some highlights:

Second Life world is made up of over 3,500 regions of [...]

16 December 2006 | Research, Second Life, Virtual World | 2 Comments

The .5 Second News Cycle & Who’s On Second?

Jeff Hunt and I taught Dr. Bill Cunningham’s class at UT B-school tonight. About 60 energetic MBA and law students filled the room, and we had a lively discussion around managing the intangible assets of a corporation, such as people, brand and reputation.
I had the chance to test some new research — “The .5 [...]

16 November 2006 | Best practice, CEOs, Crisis, Herd mentality, Legal, Second Life | No Comments

Dell’s Second Life Island: Beautiful Architecture & Surprising Interactivity

The blog posts and MSM coverage on Dell Island’s opening in Second Life yesterday is comprehensive — the Red Herring article was especially good so I’ll spare you the basic news.
After the launch event I spent some time wandering around the island and asked the Dell and GCI teams (Dell is a client) a few [...]

15 November 2006 | Cases, Second Life | No Comments

IBM Is Spending A Bundle ($10m) On Virtual Worlds

IBM and their investment in virtual worlds, like Second Life, provides even more credible validation for the market. Sounds like they are really going to push enterprise app’s on the 3-D Web — collaboration and e-commerce. They are also talking about creating gateways between worlds so people can move from one virtual [...]

10 November 2006 | Cases, Second Life, Trends | 1 Comment

Second Life Tips For Big Enterprise

Last week I posted a couple ideas to make a Second Life presence more engaging and interesting. Second Life resident Prokofy Neva — who “lives and works” in SL — shared a solid top 20 list on his Second Thoughts blog. I’ll add #21: Make sure there is a friendly avatar at [...]

2 November 2006 | Second Life | No Comments

A New Marketing Firm Opens In Super Addictive Second Life

A foursome of prolific bloggers and podcasters — Joseph Jaffe, Neville Hobson , Shel Holtz, C.C. Chapman — are starting a “new marketing” agency called Crayon which will be based in Crayonville Island, Second Life, the virtual world. Neville’s post on Crayon was the clearest. This new company sounds a little crazy and [...]

25 October 2006 | Second Life | No Comments