Archives for the 'Search' Category
Engadget Google Search Result Includes Search Box
Doing some research this morning I noticed this entry in my Google search result.
This is a cool new Google feature that will be well received by users, sites and advertisers.
Newspapers Get (Even More) Search Savvy
Wilson Tan pointed out this WSJ story to me today: “Google This: U.K. Papers Vie To Buy Search Terms” (subscription required).
We know that newspapers are training their reporters and editors to use keywords in their headlines and copy to improve organic (e.g., free) search results for their content. This article suggests they [...]
Use Search To Manage Crisis Situations
This is an interesting Hitwise post from Heather Hopkins on how sponsored search listings might be used to manage issues. She uses the recent battery recalls as evidence for the problem and potential solution.
Essentially, of all the people who searched “Dell battery recall” in the U.K. in the August/September timeframe only about 42% ended up [...]
Spotted On Wilson Tan’s Desk…
This is a comprehensive (and free) report from Advertising Age on Search Engine Marketing. Why should you care? About 80% of Internet traffic begins at a search engine, according to Harris Interactive. This is how your customers find you and your products. According to DoubleClick, 41% of Internet users use search for navigation. For instance, [...]
Pew Internet & American Life Releases New Health Seeker Study
Last Thursday I presented to a large pharmaceutical company and used some of Pew’s data from their 2004 Healthseeker Study. Looks like they just released an update tonight and it just showed up in my RSS reader (maybe I’m first to notice!). The 2006 data says most Internet users start with search when [...]
Wikipedia Rocks Google?
This is relevant, I promise. This Sunday the Rolling Stones are playing in Austin’s Zilker Park. Radio Shack (our client) is sponsoring the tour, and we are taking a party of 50 clients and friends. Our creative director Joel Babbit knows Chuck Leavell, the Rolling Stones’ piano player, and we are hanging [...]
Edelman And Technorati Generate Great Publicity Together, But Invest In Wrong Functionality
More than a dozen folks have asked me what I think of what one executive called “the Edelman and Technorati service to track blogs” featured in the NY Times yesterday. In a nutshell, here’s what I think: Great publicity. I am envious of the nice story they generated in my favorite newspaper, [...]
Enterprise Will Value Natural Language Search
Don’t bother remembering the name Powerset because if they build a natural language search (NLS) engine that actually understands the concepts of time, place and sentiment, Google or Microsoft will snap them up.
Danny Sullivan is skeptical about Powerset’s prospects — too many broken NLS promises in his past. He points out that [...]
