Archives for the 'Research' Category
The .5 Second News Cycle and Crisis Management
Twenty-twofour people (including 156 client executives) sent me Business Week’s “Web Attack” (4/16/07) which provides a high-level overview of crisis management in the age of blogs, forums, camera phones, etc.
In the last eight weeks I’ve presented to Global 1000 brands and my colleagues in London, Chicago, Atlanta, New York and Austin our research and point-of-view [...]
New Stats From Technorati
Technorati’s State of the Blogosphere — now called The State of the Live Web – came out today. Here are some highlights:
70 million weblogs
About 120,000 new weblogs each day, or…
1.4 new blogs every second
1.5 million posts per day, or…
17 posts per second
Growing from 35 to 75 million blogs took 320 days
22 blogs among the top [...]
New Second Life Data — Some Highlights & Happenings
The Official Linden Blog posted five new charts showing the growth of the community and economy of Second Life on Tues. I have been traveling and did not have a chance to take a closer look until this morning. Here are some highlights:
Second Life world is made up of over 3,500 regions of [...]
Spotted On Wilson Tan’s Desk…
This is a comprehensive (and free) report from Advertising Age on Search Engine Marketing. Why should you care? About 80% of Internet traffic begins at a search engine, according to Harris Interactive. This is how your customers find you and your products. According to DoubleClick, 41% of Internet users use search for navigation. For instance, [...]
State Of The Blogosphere: Still Growing!
Technorati posted its quarterly report today. They are now tracking more than 57 million blogs and growth of the blogosphere has only slowed slightly since their last review. Here are some of the highlights:
The blogosphere is doubling in size approximately every 230 days.
About 100,000 new weblogs were created each day, down slightly quarter-over-quarter [...]
Circulation Plunges At Major Newspapers, On-Line Traffic Surges
Here is more evidence that people are going on-line for their news and information. Newspaper circulations have been declining for the past two decades in developed countries. The decline in the last six months is the steepest on record.
At the same time, September was a banner month for newspapers’ website traffic. 58 [...]
Pew Internet & American Life Releases New Health Seeker Study
Last Thursday I presented to a large pharmaceutical company and used some of Pew’s data from their 2004 Healthseeker Study. Looks like they just released an update tonight and it just showed up in my RSS reader (maybe I’m first to notice!). The 2006 data says most Internet users start with search when [...]
More Than Half Of MySpace Visitors Are Now Age 35 Or Older
Executives are always asking me to break down MySpace’s member demographics. I had the chance to meet with MySpace a month ago and they told me their fastest growing segment was 35+ year olds which at the time was counter-intuitive. Here’s some new data from comScore to set the record straight.
The data shows that [...]
