Archives for the 'Product launch' Category

Why Bash Microsoft (or Edelman) and Not Nokia?

Scoble asks “why bash Microsoft and not Nokia” upon learning that Nokia is providing the N93, a higher-end multimedia phone, to bloggers (like Steve Garfield) for their review.
As I posted yesterday, I believe most of the blogosphere bashing was aimed at Edelman for poor execution of a good idea. Nokia has provided review units [...]

3 January 2007 | Best practice, Product launch | No Comments

Cisco’s Judo Move (and Apple’s Ouchy)

(Sorry for the no-text feed — I originally posted this from my phone and it did not work.  I’m way late on this story, but it’s a case worth looking at so here it is.)
There is a martial arts move where you use your opponent’s momentum to your advantage. This is exactly what Cisco [...]

19 December 2006 | Cases, Product launch | 3 Comments