Archives for the 'Monitoring' Category
Shel Israel Interviewed Michael Dell On Social Media At Dell
Shel posted an excellent interview with Michael Dell this morning. He believes it is it is the “longest and deepest interview on social media ever conducted with a CEO of a Fortune 100 company.” I wonder if it might be the most extensive interview with a Fortune 1000 CEO ever.
If you read this [...]
Pentagon Ramping Up PR Offensive, But Will Still Be Behind
This story showed up on AP last night (thank you, Katie Green). Essentially, the Pentagon is taking more of a campaign approach to its communications, including correcting mis-information and using on-line channels.
I find this report interesting for two reasons: First, I am really surprised this is a new approach for the Pentagon. What have they [...]
Edelman And Technorati Generate Great Publicity Together, But Invest In Wrong Functionality
More than a dozen folks have asked me what I think of what one executive called “the Edelman and Technorati service to track blogs” featured in the NY Times yesterday. In a nutshell, here’s what I think: Great publicity. I am envious of the nice story they generated in my favorite newspaper, [...]
Enterprise Will Value Natural Language Search
Don’t bother remembering the name Powerset because if they build a natural language search (NLS) engine that actually understands the concepts of time, place and sentiment, Google or Microsoft will snap them up.
Danny Sullivan is skeptical about Powerset’s prospects — too many broken NLS promises in his past. He points out that [...]
Fortune 500 CIOs Blocking Social Media (& Its Benefits)
In the past months I’ve had the opportunity to meet with a number of Fortune 500 companies’ marketing and communications executives to discuss the digital media landscape and new opportunities. Invariably we end up taking a look at social sites like YouTube, flickr, MySpace and Wikipedia to determine how their brands are represented. More than [...]
Monitoring Blogs Just Got A Little More Efficient
This morning I needed to do some research on a prospective client I am meeting with this week. One of my first stops is always Technorati which is essentially a blog search engine. Periodically our search expert Wilson Tan compares Technorati results to Google Blog Search (still in beta), Ask Blogs & Feeds and other [...]
