Archives for the 'Microsoft' Category
Channel 9 Is Getting A Content Upgrade
I love Microsoft’s Channel 9 and it’s a program I discuss with many of our clients as “best practice.”
Channel 9 is aimed at developers. More specifically, Channel 9 was invented to re-establish Microsoft’s relationships with developers. It’s working. It attracts 3 million to 4 million people monthly. Bill Gates reckons Channel 9 [...]
Learning From Walmart’s Failed Social Network (and Microsoft and Nike’s successes)
Pete Cashmore wrote a good post on Walmart’s ill-conceived The Hub which was closed down after only 10 weeks. The Hub was Walmart’s attempt to recreate MySpace for their Gen Y shoppers. The problem is their Gen Y shoppers were having too much fun on MySpace to care one iota about The Hub. There’s a [...]
