Archives for the 'Meganiche' Category
Brands Target Meganiches With TV Shows
The NY Times provides a good overview of a trend we’ve seen first-hand: “Brands Produce Their Own Shows.”
There are a few drivers behind this trend. First, brands are searching for ways to better target and serve attractive meganiches (meganiches are clusters of 1 million to 2 million people). Second, the decreased costs [...]
