Archives for the 'Forrester' Category
Forrester’s Charlene Li Calculates The ROI Of Blogging
This is a post worth studying: Charlene Li’s Blog: Calculating the ROI of blogging. Calculating ROI for a blog implies being able to complete the following sentence: “The $X we invest in our blog will generate a X% return on our investment annually…” While it’s important to go through this thinking process prior to launching [...]
