Archives for the 'Dell' Category
Starbucks Customers Gets An Ideastorm
This is a good move by Starbucks — as part of their revitalization they have launched a crowdsourcing site (www.mystarbucksidea.com) similar to Dell’s Ideastorm (a GCI Digital project we are proud of).
Like Ideastorm, the site lets Starbucks customers submit ideas for improving the company’s business, products and customer service. There are a lot of […]
Shel Israel Interviewed Michael Dell On Social Media At Dell
Shel posted an excellent interview with Michael Dell this morning. He believes it is it is the “longest and deepest interview on social media ever conducted with a CEO of a Fortune 100 company.” I wonder if it might be the most extensive interview with a Fortune 1000 CEO ever.
If you read this […]
The Blog Council: A Good Source Of Perspectives, But It’s Not “Vendor Free”
Dell’s Lionel Menchaca was telling me about The Blog council last night. He’s enthused about the opportunity, and I can understand why — it’s a great way for him to network with his peers who are blogging at other major brands in a “vendor-free environment.” Another one of our clients called today to […]
Dell & WPP Building A New Kind Of Agency
Dell officially notified us today that we won their total business! More specific, WPP won the opportunity to join Dell to create a new global integrated marketing and communications agency (this is CMO Mark Jarvis’ blog post… also note Casey Jones’ video at the end). The story is in the WSJ, Ad […]
IdeaStorm: Dell Shows It Is Serious
I am spending the week in London meeting with clients on the digital media landscape and its many opportunities. There is tremendous interest here, and I will do my best to post on new things I learn this week.
One thing that comes up quickly is Dell’s IdeaStorm (a project that we worked on with […]
There’s An IdeaStorm At Dell
For the past couple weeks we’ve been working with Dell on a really cool project — IdeaStorm – and it really has my wheels turning because it’s a great, simple idea.
Lionel Menchaca went to the top of Techmeme tonight with his post on IdeaStorm and a new customer-generated testimonial feature in Studio Dell. You […]
Dell Steps Up To 100 Percent Transparency, Asks Suppliers To Do The Same
Dell (a GCI client) made me proud today. Why? Because the folks at Dell did the right thing.
They announced a comprehensive online communications policy for its employees and its representatives and suppliers. Essentially, they extended and raised the bar of Dell’s code of conduct for online communications and committed to 100 percent […]
