Archives for the 'Crisis' Category
Apple MobileMe Status — Apple’s First Official Blog?
Executives who admire Apple always ask me if Apple blogs and/or why they don’t… Today I can tell them that Steve Jobs chartered the creation of a blog to keep Apple’s iPhone customers updated on the status of MobileMe. Why? MobileMe has not been well received since its launch and there is [...]
The .5 Second News Cycle and Crisis Management
Twenty-twofour people (including 156 client executives) sent me Business Week’s “Web Attack” (4/16/07) which provides a high-level overview of crisis management in the age of blogs, forums, camera phones, etc.
In the last eight weeks I’ve presented to Global 1000 brands and my colleagues in London, Chicago, Atlanta, New York and Austin our research and point-of-view [...]
The .5 Second News Cycle & Who’s On Second?
Jeff Hunt and I taught Dr. Bill Cunningham’s class at UT B-school tonight. About 60 energetic MBA and law students filled the room, and we had a lively discussion around managing the intangible assets of a corporation, such as people, brand and reputation.
I had the chance to test some new research — “The .5 [...]
Use Search To Manage Crisis Situations
This is an interesting Hitwise post from Heather Hopkins on how sponsored search listings might be used to manage issues. She uses the recent battery recalls as evidence for the problem and potential solution.
Essentially, of all the people who searched “Dell battery recall” in the U.K. in the August/September timeframe only about 42% ended up [...]
