Archives for the 'CEOs' Category
When You Fall Off, Get Back On… But Always Identify Yourself
After a 12-month hiatus, John Mackey is back online, posting on The CEO’s Blog. His first post is sort of an “I’m sorry… but I didn’t really do anything wrong.”
The key lesson that can be learned here is this: Posting “anonymously” about your company online — no matter who you [...]
Shel Israel Interviewed Michael Dell On Social Media At Dell
Shel posted an excellent interview with Michael Dell this morning. He believes it is it is the “longest and deepest interview on social media ever conducted with a CEO of a Fortune 100 company.” I wonder if it might be the most extensive interview with a Fortune 1000 CEO ever.
If you read this [...]
Ghost Writing & Blogging
This Scott Adams comic is making the rounds today. Though not optimal, Ghost writing happens in enterprise blogging. I’m sure blogging purists will shudder at the thought…
But I’ve found ghost writing can really help in three situations: 1) to leverage the time of senior executives; 2) to help a new blogger in [...]
The .5 Second News Cycle & Who’s On Second?
Jeff Hunt and I taught Dr. Bill Cunningham’s class at UT B-school tonight. About 60 energetic MBA and law students filled the room, and we had a lively discussion around managing the intangible assets of a corporation, such as people, brand and reputation.
I had the chance to test some new research — “The .5 [...]
Most CEOs Don’t Have Time To Blog
There are four Fortune 100 c-level bloggers I can name: Bob Lutz (GM), Jonathan Schwartz (Sun) , John Mackey (Whole Foods, a GCI client) and Ted Leonsis (AOL).
The list is short, but that’s not surprising. There are a lot of reasons that Fortune 100 CEOs and their c-level counterparts don’t blog, but I believe one [...]
