Archives for the 'Cases' Category
There’s An IdeaStorm At Dell
For the past couple weeks we’ve been working with Dell on a really cool project — IdeaStorm – and it really has my wheels turning because it’s a great, simple idea.
Lionel Menchaca went to the top of Techmeme tonight with his post on IdeaStorm and a new customer-generated testimonial feature in Studio Dell. You […]
Cisco’s Judo Move (and Apple’s Ouchy)
(Sorry for the no-text feed — I originally posted this from my phone and it did not work. I’m way late on this story, but it’s a case worth looking at so here it is.)
There is a martial arts move where you use your opponent’s momentum to your advantage. This is exactly what Cisco […]
Channel 9 Is Getting A Content Upgrade
I love Microsoft’s Channel 9 and it’s a program I discuss with many of our clients as “best practice.”
Channel 9 is aimed at developers. More specifically, Channel 9 was invented to re-establish Microsoft’s relationships with developers. It’s working. It attracts 3 million to 4 million people monthly. Bill Gates reckons Channel 9 […]
Dell’s Second Life Island: Beautiful Architecture & Surprising Interactivity
The blog posts and MSM coverage on Dell Island’s opening in Second Life yesterday is comprehensive — the Red Herring article was especially good so I’ll spare you the basic news.
After the launch event I spent some time wandering around the island and asked the Dell and GCI teams (Dell is a client) a few […]
IBM Is Spending A Bundle ($10m) On Virtual Worlds
IBM and their investment in virtual worlds, like Second Life, provides even more credible validation for the market. Sounds like they are really going to push enterprise app’s on the 3-D Web — collaboration and e-commerce. They are also talking about creating gateways between worlds so people can move from one virtual […]
Brands Target Meganiches With TV Shows
The NY Times provides a good overview of a trend we’ve seen first-hand: “Brands Produce Their Own Shows.”
There are a few drivers behind this trend. First, brands are searching for ways to better target and serve attractive meganiches (meganiches are clusters of 1 million to 2 million people). Second, the decreased costs […]
Load Up Your iPods With The 2006 Vloggies
The 2006 Vloggies were Saturday night in San Francisco, and my iPod is brimming with new content. Now if I only had an extra 40 hours this week to consume it all.
If you are currently vlogging — or even thinking about it — it’s worth spending some time looking at these shows to learn […]
A Healthier Viral Video From Dove
Following up on my last post, here’s a super viral video all branding, marketing and communications professionals should watch. Dove says this video has sent more traffic to its “Campaign For Real Beauty” website than its Super Bowl ad. More evidence that viral videos must be thrilling, funny, controversial or all three to be successful. […]
IT@Intel Blog
Intel joined the blogosphere — welcome! If I am deciphering the initial posts and “about” page correctly, Intel’s internal IT organization is behind this blog. I’ll be keeping an eye on this one. My guess is they will use this as a forum for sharing enterprise IT management ideas and to show […]
Learning From Walmart’s Failed Social Network (and Microsoft and Nike’s successes)
Pete Cashmore wrote a good post on Walmart’s ill-conceived The Hub which was closed down after only 10 weeks. The Hub was Walmart’s attempt to recreate MySpace for their Gen Y shoppers. The problem is their Gen Y shoppers were having too much fun on MySpace to care one iota about The Hub. There’s a […]
