Archives for the 'Best practice' Category
Apple MobileMe Status — Apple’s First Official Blog?
Executives who admire Apple always ask me if Apple blogs and/or why they don’t… Today I can tell them that Steve Jobs chartered the creation of a blog to keep Apple’s iPhone customers updated on the status of MobileMe. Why? MobileMe has not been well received since its launch and there is [...]
When You Fall Off, Get Back On… But Always Identify Yourself
After a 12-month hiatus, John Mackey is back online, posting on The CEO’s Blog. His first post is sort of an “I’m sorry… but I didn’t really do anything wrong.”
The key lesson that can be learned here is this: Posting “anonymously” about your company online — no matter who you [...]
Shel Israel Interviewed Michael Dell On Social Media At Dell
Shel posted an excellent interview with Michael Dell this morning. He believes it is it is the “longest and deepest interview on social media ever conducted with a CEO of a Fortune 100 company.” I wonder if it might be the most extensive interview with a Fortune 1000 CEO ever.
If you read this [...]
Whole Foods Executives Can No Longer Join The Conversation…
Our local business journal got its hands on Whole Food Markets’ new employee Code of Conduct, and I’m not surprised to learn that there is some new language in the code “to avoid the actual and perceived improper use of company information.”
The policy revision comes as the SEC continues its inquiry into CEO John Mackey [...]
Ghost Writing & Blogging
This Scott Adams comic is making the rounds today. Though not optimal, Ghost writing happens in enterprise blogging. I’m sure blogging purists will shudder at the thought…
But I’ve found ghost writing can really help in three situations: 1) to leverage the time of senior executives; 2) to help a new blogger in [...]
Newspapers Get (Even More) Search Savvy
Wilson Tan pointed out this WSJ story to me today: “Google This: U.K. Papers Vie To Buy Search Terms” (subscription required).
We know that newspapers are training their reporters and editors to use keywords in their headlines and copy to improve organic (e.g., free) search results for their content. This article suggests they [...]
Why Bash Microsoft (or Edelman) and Not Nokia?
Scoble asks “why bash Microsoft and not Nokia” upon learning that Nokia is providing the N93, a higher-end multimedia phone, to bloggers (like Steve Garfield) for their review.
As I posted yesterday, I believe most of the blogosphere bashing was aimed at Edelman for poor execution of a good idea. Nokia has provided review units [...]
Channel 9 Is Getting A Content Upgrade
I love Microsoft’s Channel 9 and it’s a program I discuss with many of our clients as “best practice.”
Channel 9 is aimed at developers. More specifically, Channel 9 was invented to re-establish Microsoft’s relationships with developers. It’s working. It attracts 3 million to 4 million people monthly. Bill Gates reckons Channel 9 [...]
The .5 Second News Cycle & Who’s On Second?
Jeff Hunt and I taught Dr. Bill Cunningham’s class at UT B-school tonight. About 60 energetic MBA and law students filled the room, and we had a lively discussion around managing the intangible assets of a corporation, such as people, brand and reputation.
I had the chance to test some new research — “The .5 [...]
Dell Steps Up To 100 Percent Transparency, Asks Suppliers To Do The Same
Dell (a GCI client) made me proud today. Why? Because the folks at Dell did the right thing.
They announced a comprehensive online communications policy for its employees and its representatives and suppliers. Essentially, they extended and raised the bar of Dell’s code of conduct for online communications and committed to 100 percent [...]
