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Obama accelerate use of mobile messaging. More than 100% increase is mobile messaging year on year.
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I'd call this incredible: Google announced the availability of never-before-seen images from the LIFE photo archive, dating back to the 1750s. I could spend hours on this site. Bravo to Life for allowing it to happen. Some major brands could learn from Life's courage.
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Bazaarvoice launched BrandVoice, "the first User-Generated Channel Marketing and Advertising program whereby manufacturers can catapult product sales and brand equity through the syndication of user generated content to retailers." This is a cool idea. A great way for brands to create value for their channel partners. Nice post on the product from Sam Decker, CMO.
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Walmart "leaked" its Black Friday ads to select Black Friday shopping sites. Now they want them taken down, and they are using lawyers to do it. Here's the legal notice. Not sure why Walmart wants to make it hard to find their ads for this huge shopping day. In any case, the letter from counsel may have the opposite effect. What's Walmart really trying to do here?!
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Twitter is considering charging companies that use it for consumer feedback purposes. Such firms include Zappos, Comcast, Starbucks, GoDaddy and Amazon. It may also begin placing ads alongside search engine results.
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The chief marketing officer (CMO), a title that barely existed 15 years ago, is under growing pressure to keep pace with rapidly changing digital media and globalisation. Here's a new report from the EIU on CMOs and their challenges.
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The headline is misleading. What he actually said is maketers ADVERTISING does not belong in Facebook. He may be more right than wrong about that.
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I twittered about this Sunday. If you missed the story, it's well worth the read. Did you know there's never been a laptop in the Oval Office?
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Adobe’s Flash Player is on 98 percent of all desktop computers, but it is still struggling to make the jump to mobile phones. The company is demonstrating Flash Player 10 running on a Windows Mobile phone at Adobe Max today. This will make it a lot easier to develop cool and useful mobile app's.
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With newspapers slowly dieing, Rupert Murdoch said they may still have a bright future if newspapers can shed reporters/editors who he said have forfeited the trust and loyalty of their readers. Murdoch criticized the media reaction after bloggers debunked a "60 Minutes" report by former CBS anchor, Dan Rather, that President Bush had evaded service during his days in the National Guard.
18 November 2008
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