links for 2008-10-07

• Analyst: Half of 'social media campaigns' will flop | The Social - CNET News
  Adam Sarner, an analyst with market research firm Gartner, has projected that over 75 percent of Fortune 1000 companies with Web sites will have undertaken some kind of online social-networking initiative for marketing or customer relations purposes. But, he added in an interview with CNET News, 50 percent of those campaigns will be classified as failures.
  (tags: social media research)
• Micro Persuasion: Ethical Social Media Marketing
  Steve Rubel addresses some important, ethical issues. Important to get this right in order for social media to continue and develop.
  (tags: rubel ethics)

7 October 2008 | del.icio.us | Comments