Apple MobileMe Status — Apple’s First Official Blog?
Executives who admire Apple always ask me if Apple blogs and/or why they don’t… Today I can tell them that Steve Jobs chartered the creation of a blog to keep Apple’s iPhone customers updated on the status of MobileMe. Why? MobileMe has not been well received since its launch and there is a lot of negative chatter about it online. Mr. Jobs wants to keep his customers happy and manage “the smart mob” that is driving the negative conversation (the same folks who usually are behind more positive Apple memes). In fact, he told the blogger (who is not obviously identified) to post every day on what Apple’s doing to resolve the issues. Smart move and more proof that a blog is one of the best ways to manage tough issues online.
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