links for 2008-04-27

• How We Use Twitter for Journalism - ReadWriteWeb
  One of my favorite blogs ReadWriteWeb leverages Twitter for its news gathering. Here are some of their stories.
  (tags: twitter)
• Is Keyword Search About To Hit Its Breaking Point?
  At a certain point, with billions and billions of Web pages to sift through, keyword search just won’t cut it anymore. It’s a needle-in-the-haystack problem, with the haystacks just getting bigger and bigger every second. Here’s a good overview.
  (tags: search future)
• Insurance Industry Explores Social Media, But Nothing To Write Home About
  An overview of social media in insurance. A very short overview I might add.
  (tags: insurance)
• BuzzMachine » Blog Archive » Social insurance? Naw.
  More on insurance and social media from Jeff Jarvis. I can imagine a leading insurance brand embracing social media and positioning itself as the transparent, accessible, innovative insurance firm — imagine that!
  (tags: insurance)
• Presdo, The Magical Online Scheduler
  I love this simple idea — a “scheduling agent.” My EA spends a lot of time synching my calendar with clients and colleagues for meetings, lunches, etc. Presdo does this for you — no fuss, no mess.
  (tags: scheduling agent)
• Social Tools for the Office Worker: How to Subvert I.T. and Play at Work - ReadWriteWeb
  There are some good tips here for marketing and communications professionals at companies with overzealous CIOs and IT groups:). This post may save you a lot of paperwork and approvals.
  (tags: IT policies social media)
• Mobile Media Will Grow, But When? - eMarketer
  Analysts say mobile media growth will not happen until after 2010, when the technical and market environment for mobile media and entertainment is expected to improve.
  (tags: mobile research)
• Microsites Still Have Marketers’ Attention - eMarketer
  This research and its results are strange to me. It’s not the microsite that is generating traffic. It’s the content and experience. If the content and experience can be accomplished within a brand’s existing site, no need for a microsite.
  (tags: microsite research)
• For All You Do, Bud, This Blog Is About You - WSJ.com
  We advise enterprise bloggers to “scoop their own news.” Miller’s Brew Blog takes it a step further — they scoop Anheuser-Busch’s news. Interesting strategy that appears to be working.
  (tags: best practices blogs)
• AT&T’s Fast-Pitch competition wraps up | BlackBerry Cool
  Here are some thought provoking mobile applications — and winners of AT&T’s competitions at CTIA Wireless.
  (tags: mobile)

27 April 2008 | del.icio.us | Comments