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Brooke Hovey tells me she saw a “huge billboard” in Dallas for this website which is collecting the stories of very unhappy American Airlines customers. Check out my paper on “Crisis Management & Half Second Newscycle” at www.gcigroup.com.
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Mark Glaser provides an overview of the short history of the social media press release. The major challenge is “people”-it’s tough to change old press release habits. Business Wire’s EON is a good option for most.
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Millions of US adults visit quick-service restaurants each month, and they constitute a prime audience for in-store digital media, according to an Indoor Direct study conducted by Arbitron at Wendy’s, Denny’s, Hardee’s, Arby’s, and CiCi’s Pizza stores.
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Google accounted for 67.25 percent of US searches in the four weeks ended March 29, 2008. This is the highest proportion of searches it has ever achieved.
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Integrated marketing communications was ranked top priority among senior marketers or the second year in a row, according to the Association of National Advertisers. See the rest of the top 10 here.
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If you’ve got AIDS, cancer or erectile dysfunction a group of big ad networks are going to promise not to remember that you read sites about those topics and remind you of your condition with ads for related drugs as you surf the net. Bravo.
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Obama outperforms Clinton online. Good analysis for something I’ve been feeling based on my own interaction with all candidates.
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Confused about mobile marketing? This new Forrester report helps remove some of the mystique.
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I love grits!!
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