Archives for December 2007
links for 2007-12-10
Cashing In on Consumer Product Reviews - eMarketer
According to Avenue A | Razorfish’s “Digital Consumer Behavior Study,” 55% of the 475 US Internet users surveyed in July 2007 reported checking other people’s opinions online.
(tags: reviews research)
Few Answer Mobile Marketing Call - eMarketer
About one-quarter of mobile users are interested in mobile marketing, according to a November […]
Wilson Tan (& GCI Digital Media) Honored On Direct2Dell
We work with Dell, Nike, Red Lobster, Olive Garden, Genentech, Merck, Pioneer and a lot of other great brands on social and digital media initiatives. Like good consultants, we are mostly “behind the scenes” and get our fulfillment by making a difference for our clients and having our invoices paid. The occasional “thanks […]
links for 2007-12-08
Coke Promotes Itself in a New Virtual World - New York Times
COCA-COLA lovers cam hang out on an island in there.com that is shaped like a Coke bottle. there.com is a little calmer than Second Life. It will be interesting to see if this generates another round of virtual world activity.
(tags: secondlife 3-d)
Corporate […]
The Blog Council: A Good Source Of Perspectives, But It’s Not “Vendor Free”
Dell’s Lionel Menchaca was telling me about The Blog council last night. He’s enthused about the opportunity, and I can understand why — it’s a great way for him to network with his peers who are blogging at other major brands in a “vendor-free environment.” Another one of our clients called today to […]
links for 2007-12-06
Cellphone could be boarding pass, too - USATODAY.com
Continental Airlines passengers in Houston will be able to board flights using just a cellphone instead of a regular boarding pass in a 3-month test program launched at Bush Intercontinental Airport. Cool way for Continental to exploit mobile services.
(tags: mobile)
Don’t You Dare Call Them “Old” - eMarketer
Overall, […]
links for 2007-12-04
China’s Online Youth Lead US Counterparts in Digital Self-Expression - MarketingVOX
Almost five times as many Chinese as Americans surveyed said they have a parallel life online (61 percent vs. 13 percent), according to a survey of Chinese and American youth released today by IAC and JWT.
(tags: china research)
Nokia - ShowPressRelease
At the annual Nokia World conference […]
Dell & WPP Building A New Kind Of Agency
Dell officially notified us today that we won their total business! More specific, WPP won the opportunity to join Dell to create a new global integrated marketing and communications agency (this is CMO Mark Jarvis’ blog post… also note Casey Jones’ video at the end). The story is in the WSJ, Ad […]
links for 2007-12-02
BlackBerry 9000 specs revealed, our early Christmas present to you | The Boy Genius Report
Dear Santa… Now enterprise BB users can have something close to an iPhone.
(tags: blackberry)
Highest Spend Ever For Cyber Monday - eMarketer
US online shoppers spent $733 million on the Monday after Thanksgiving, aka Cyber Monday, according to comScore data. That’s […]
