links for 2007-12-10

• Cashing In on Consumer Product Reviews - eMarketer
  According to Avenue A | Razorfish’s “Digital Consumer Behavior Study,” 55% of the 475 US Internet users surveyed in July 2007 reported checking other people’s opinions online.
  (tags: reviews research)
• Few Answer Mobile Marketing Call - eMarketer
  About one-quarter of mobile users are interested in mobile marketing, according to a November 2007 study by the Mobile Marketing Association.
  (tags: mobile research)
• A New Agency Model with a Digital Twist « Public Relations Rogue
  Former Dell pro Bernie Charland shares his take on DaVinci.
  (tags: davinci)

10 December 2007 | del.icio.us | Comments