Ghost Writing & Blogging

This Scott Adams comic is making the rounds today. Though not optimal, Ghost writing happens in enterprise blogging. I’m sure blogging purists will shudder at the thought…

But I’ve found ghost writing can really help in three situations: 1) to leverage the time of senior executives; 2) to help a new blogger in start-up mode overcome “posting block”; and 3) in issue management or crisis situations.

Importantly, the enterprise blogger must only treat a ghost writer’s work as a “starting point.” It is critical that the blogger spend the time required to make the post their own… and to click “Publish” when the post is good to go.

1 November 2007 | Best practice, Blogging, CEOs | Comments