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Will Murdoch make WSJ Online free to attract more eyeballs and ad revenue, while risking $65 million in subscription revenues? My guess is he’ll go for it because News Corp. really knows how to sell advertising (see MySpace). The economy = wild card.
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Nice overview of corporate blogging, featuring our client Lionel Menchaca and Dell. Honestly, I’m not sure how Dell would have managed the battery recall without Direct2Dell. Major brands need to think about how they will manage crises online.
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This is the last in a series of five good posts on the importance of brand strategy and effective marketing for green and ethical businesses. Thought provoking. They give my favorite soap brand - Dr. Bronner - the “Beyond Green Award.”
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SEO is getting more attention from big brands. Why has it taken so long?! It’s not just about optimizing sites. It’s also about optimizing messages and content. I see a lot of companies linking from a press release back to the press release - why?
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Bernie Charland posts on Dell’s Buzz Summit. I was honored to present “The Challenge of Happy Customers” to which Bernie alludes in his post. By the way, Bernie is writing some good stuff so check it out.
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Customer product reviews are increasing retail e-commerce conversion rates, site traffic and average order values, according to e-consultancy and Bazaarvoice’s “Social Commerce Report 2007″ report.
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Here’s an interesting post on newspaper — print and online — financials. Blodget uses The NY Times as an example. He says they’re screwed and supports it with analysis. If The NY Times is “screwed” a lot of newspapers are in trouble.
11 August 2007
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