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Daniel Lyons, a senior editor at Forbes, is the Fake Steve Jobs. It was fun while it lasted. Sounds like Lyons is writing a satirical novel in the voice of Jobs which should be interesting.
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Fake Jobs posts on his being outed.
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Researchers find that — once online — “individuals who are elderly or less affluent are more likely than their counterparts to take part in online searches for Medicare and Medicaid information.” How do we close this elderly/less affluent gap?
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Whole Foods is the latest big player in the food category to launch a vlog, according to Gourmet Retailer (WFM is a GCI client). WFM asked customers about ingredients in which they are interested. That’s the vlog’s theme.
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Another major brand is blogging/videocasting — Red Lobster (a GCI Group client). This is a really interesting post about the #1 lobster distributor in the nation. I’m sitting in MV and plan to consume a few of these babies this week.
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From Bryant to Woods to an ex-major leaguer in Japan, sports stars are blogging to reach fans on their terms. It’s a good idea if the athlete “gets it.” Steve Bonsignore — take a look at this latimes.com piece.
6 August 2007
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