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Second Life sanity… it’s been overhyped for sure, but it continues to be an interesting, mid-size social network. Here is a balanced perspective on the “myths” of SL.
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The growth rate of China’s internet user population has been outpacing that of the U.S., and China is projected to overtake the U.S. in the total number of users within a few years.
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Advertisers are saying Facebook delivers appalling ad clickthrough rates. I have noticed when I am on Facebook the ads seem disconnected from what I’m doing/thinking. That’s not good, but it can be fixed over time.
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Neat mash-up for tour fans — shows location, heart rates, etc., all on Google maps.
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The numbers say: MySpace is still the #1 site on the Internet and growing… Facebook is far behind, but enjoying more hype at the moment. What’s the “switching cost” in a social network?
13 July 2007
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