links for 2007-07-05

• MarketingSherpa: Exclusive: Dramatic New Data on How User Reviews Influence Purchasing Decisions
  Goldstar research finding: 86.9% of respondents said they would trust a friend’s recommendation over a review by a critic, while 83.8% said they would trust user reviews over a critic. This influence makes user reviews a good marketing tool.
  (tags: reviews)

5 July 2007 | del.icio.us | Comments