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“Virtual goods” is an interesting idea and they are holding a conference on it at Stanford.
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I caught a friend playing Desktop Tower Defense during a large meeting the other day. He said “I can’t help myself.” I’ve been a few roiunds myself. It is a little addictive.
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ESPN also has launched a new microsite devoted to providing casual games, reports MediaWeek. I’m sensing a trend here….
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According to a recent survey of 3,000 IT buyers and marketers, some 83% of buyers actively use Google to find tech information. About 65% of marketers participate in paid search programs to find these buyers. Maybe the other marketers are missing out.
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Google’s lobbying program foreshadows a new model. Note blogging is included to achieve gressroots objectives.
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Cool idea: New York based Simple Spark aims to make finding web applications easy through an extensive catalog of online application sites.
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According to recent Compete data, digg has overtaken Facebook in number of unique visitors and has grown 1400% in one year. But they sure don’t stick around long. That could be Digg’s monetization challenge.
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When the iPhone ships June 29, it will be the first mobile device able to stream YouTube over Wi-Fi or EDGE networks, according to a press release. Big deal…
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Here’s a summary of the ROI of a blogger relations campaign Toyota ran in Greece.
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Another case where a customer problem festers online, spreads and ends up in MSM.
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Here’s an approach that just doesn’t work when thanking a happy customer. The good news is P&G’s brand manager found Jeremy in the first place.
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Nice post on five insights from the What Teens Want East conference. Every month 800,000 young people in the US enter the teen age bracket and join more than 34 million other teens, the largest teen group ever. Of that group, 83% are online.
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This is the class blog for Andy Sernovitz’s Word of Mouth Marketing class at Northwestern University’s Integrated Marketing Communications program in the Medill School of Journalism.
21 June 2007
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