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Leading media executives took a combative tone against Internet companies on Tuesday, suggesting that Big Media increasingly considers new content distributors like Google Inc. to be more foe than friend.
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The NAA says the audience for newspaper websites is growing at twice the rate of the overall online audience, but only 59 million people (or 37.6% of the “active online audience”) visited newspaper websites during the first quarter - a 5.3% increase.
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The Interactive Advertising Bureau has issued a set of standards for measuring digital media and is now asking for comments from members, reports MediaWeek. Check this out, Wilson, and let me know what you think.
9 May 2007
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