links for 2007-03-22
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Latinos comprise 14% of the U.S. adult population and about half of this growing group (56%) goes online. By comparison, 71% of non-Hispanic whites and 60% of non-Hispanic blacks use the internet.
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Most people (90%) say that they are not at all interested in getting ads on their mobile phones, according to Harris Interactive. Incentives will be key to developing this market.
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A majority of baby boomers get asked for recommendations on products and services about 90 times every year, according to Weber Shandwick. Their research shows that off-line advice is more popular than on-line advice.
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