IdeaStorm: Dell Shows It Is Serious
I am spending the week in London meeting with clients on the digital media landscape and its many opportunities. There is tremendous interest here, and I will do my best to post on new things I learn this week.
One thing that comes up quickly is Dell’s IdeaStorm (a project that we worked on with Dell). The normally skeptical Guardian wrote a nice story on the program that exposed a lot of people to the initiative. I continue to be amazed about the amount of attention this simple, powerful program is receiving.
One question that comes up quickly is this: “…will Dell do anything with the ideas?” Dell answered the question on Friday.
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