Archives for November 2006
IBM Is Spending A Bundle ($10m) On Virtual Worlds
IBM and their investment in virtual worlds, like Second Life, provides even more credible validation for the market. Sounds like they are really going to push enterprise app’s on the 3-D Web — collaboration and e-commerce. They are also talking about creating gateways between worlds so people can move from one virtual [...]
Use Search To Manage Crisis Situations
This is an interesting Hitwise post from Heather Hopkins on how sponsored search listings might be used to manage issues. She uses the recent battery recalls as evidence for the problem and potential solution.
Essentially, of all the people who searched “Dell battery recall” in the U.K. in the August/September timeframe only about 42% ended up [...]
Brands Target Meganiches With TV Shows
The NY Times provides a good overview of a trend we’ve seen first-hand: “Brands Produce Their Own Shows.”
There are a few drivers behind this trend. First, brands are searching for ways to better target and serve attractive meganiches (meganiches are clusters of 1 million to 2 million people). Second, the decreased costs [...]
Dell Steps Up To 100 Percent Transparency, Asks Suppliers To Do The Same
Dell (a GCI client) made me proud today. Why? Because the folks at Dell did the right thing.
They announced a comprehensive online communications policy for its employees and its representatives and suppliers. Essentially, they extended and raised the bar of Dell’s code of conduct for online communications and committed to 100 percent [...]
Spotted On Wilson Tan’s Desk…
This is a comprehensive (and free) report from Advertising Age on Search Engine Marketing. Why should you care? About 80% of Internet traffic begins at a search engine, according to Harris Interactive. This is how your customers find you and your products. According to DoubleClick, 41% of Internet users use search for navigation. For instance, [...]
State Of The Blogosphere: Still Growing!
Technorati posted its quarterly report today. They are now tracking more than 57 million blogs and growth of the blogosphere has only slowed slightly since their last review. Here are some of the highlights:
The blogosphere is doubling in size approximately every 230 days.
About 100,000 new weblogs were created each day, down slightly quarter-over-quarter [...]
Load Up Your iPods With The 2006 Vloggies
The 2006 Vloggies were Saturday night in San Francisco, and my iPod is brimming with new content. Now if I only had an extra 40 hours this week to consume it all.
If you are currently vlogging — or even thinking about it — it’s worth spending some time looking at these shows to learn [...]
Second Life Tips For Big Enterprise
Last week I posted a couple ideas to make a Second Life presence more engaging and interesting. Second Life resident Prokofy Neva — who “lives and works” in SL — shared a solid top 20 list on his Second Thoughts blog. I’ll add #21: Make sure there is a friendly avatar at [...]
