Circulation Plunges At Major Newspapers, On-Line Traffic Surges
Here is more evidence that people are going on-line for their news and information. Newspaper circulations have been declining for the past two decades in developed countries. The decline in the last six months is the steepest on record.
At the same time, September was a banner month for newspapers’ website traffic. 58 million readers that month, according to a Q3 Nielsen/NetRatings report conducted for the Newspaper Association of America (NAA). This was the highest number of unique visitors for paper sites ever. On average, over 56.9 million people visited newspaper sites each month in Q3 2006, up almost 24 percent since Q3 2005.
Every company needs to go through a media re-reorientation. Those that don’t will find their brands and sales declining along with the newspaper circulations on which they depend.
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