New Hires Drive Enterprise Blogging
John Patterson at Capgemini (GCI client) tells me his firm is being motivated by new hires to expand their blogging policy to allow a broader base of employees to blog. As an example, he says engineers formerly with IBM (where there are more than 15,000 bloggers) in the U.S., India and other markets show up at Capgemini wondering when they can start blogging at their new employer. This is how they communicated with other engineers from their uni’s and even high schools while at IBM and they don’t want to give it up. I think we’ll see more of this trend in the coming year. Todd “Turbo” Watson, one of the leading bloggers at IBM, would be proud.
Leave a Reply