Archives for October 2006
Pentagon Ramping Up PR Offensive, But Will Still Be Behind
This story showed up on AP last night (thank you, Katie Green). Essentially, the Pentagon is taking more of a campaign approach to its communications, including correcting mis-information and using on-line channels.
I find this report interesting for two reasons: First, I am really surprised this is a new approach for the Pentagon. What have they […]
A Healthier Viral Video From Dove
Following up on my last post, here’s a super viral video all branding, marketing and communications professionals should watch. Dove says this video has sent more traffic to its “Campaign For Real Beauty” website than its Super Bowl ad. More evidence that viral videos must be thrilling, funny, controversial or all three to be successful. […]
I’m Glad My Son Is Too Young To Drive
You’ll hear the phrase “ghostriding the whip” in the coming days. It’s the latest viral video craze on YouTube. It’s also the refrain in E-40’s song “Tell Me When to Go.”
“Ghostriding” is when the driver of a car exits the vehicle — while it is moving — and dances on its hood or roof or […]
Circulation Plunges At Major Newspapers, On-Line Traffic Surges
Here is more evidence that people are going on-line for their news and information. Newspaper circulations have been declining for the past two decades in developed countries. The decline in the last six months is the steepest on record.
At the same time, September was a banner month for newspapers’ website traffic. 58 […]
For All You Google News Alert Freaks…
…you can now add blogs to to your Google Alerts. This will be a great feature for enterprise executives who spend a lot of time in Outlook and e-mail. But it only makes a big problem worse. Most executives get too much e-mail already. The beauty of RSS is it lets […]
Pew Internet & American Life Releases New Health Seeker Study
Last Thursday I presented to a large pharmaceutical company and used some of Pew’s data from their 2004 Healthseeker Study. Looks like they just released an update tonight and it just showed up in my RSS reader (maybe I’m first to notice!). The 2006 data says most Internet users start with search when […]
Father Of The Frappuccino, Mother Of The McGriddle: Larry Wu, Iconoculture
Larry Wu of Iconoculture presented after me at the National Restaurant Association conference and this is how he was introduced (I had a chance to talk to him afterwards, and he said he could not claim all the credit since both products were created by large teams).
Larry is a smart and obviously humble food scientist […]
Non-Tech Industries Could Care Less About Blogging Their Conferences
Steve Rubel asks if blogging should be banned at conferences and makes it to Techmeme. His post was spurred by Nielsen BuzzMetrics which banned blogging at its “by invitation only” client conference on citizen-generated media. I think it’s a bit strange that BuzzMetrics did this, too, but I’m sure they had their reasons […]
John Patterson, New Capgemini Blogger
John Patterson, Capgemini (a client), started a blog this week that’s quite cool: He reviews one top-rated business book every week. This is especially interesting to me because John participated in a digital media workshop I ran on Monday, set up a Wordpress blog on Tuesday/Wednesday and it’s already populated with some great content. Let’s […]
Crackberry Blackberry
BlackberryCool posted on this Crackberry Blackberry video on YouTube. I see our CEO Jeff Hunt in this video…and myself! I’m blaming Hunt for my early addiction to my 8700.
I really like my 8700 for two reasons: e-mail is an obvious one. RIM did a great job of integrating the Blackberry with […]
